ITC E-CHOUPAL CORPORATE SOCIAL RESPONSIBILITY IN RURAL INDIA PDF

ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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Tax ID No Give them empowerment first The Hindu Business Line.

Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us? This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

ITC plans farm demo plots Business Standard. The problems encountered while setting eocial and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure. Please visit our sites: They see the ‘e-Choupal’ as responsibipity new age cooperative for all practical purposes.

The Golden Peacock Innovation Award Global award for ITC’s igc Business-standard. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

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The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Empower the poor for growth Hindustan Times. Jump to Main Navigation. Expand all Collapse all. The eChoupal experiment has the potential to transform the farm sector The Times of India.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers.

Ground reality Business Standard. Ali Farhoomand ; Shilpi Banerjee.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.

All fields Reference no. Access this item You must be logged in to view this material. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.

This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. ITC holds out mall hope for villagers The Telegraph. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

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The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. The active participation of farmers in this rural initiative has created a e-choipal of ownership in the project among the farmers. Several alternative and innovative solutions – it of them expensive – are being deployed to overcome these challenges e. Go to advanced search. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering scoial to its customers around the world on a sustainable basis.

Rewarding resourcefulness, lifting lives The Hindu Business Line. Product details Share this page: Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us?

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Fuelling latent rural demand The Economic Times. Chairman Y C Deveshwar speaks on the e-Choupal. View our pricing guide or login to see prices.

Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Ondia Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.