: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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If the consumer economy had a sex, it would be female. Whyy 13, Pages. I loved the vignettes about successful businesses and products that have turned sales around or created something new and innovative- the research and development that goes into these products just blows me away! I think Brennan could have explained the global impact of women in business instead of solely speaking from an American perspective.

If you are a bridge for this product, would you like to suggest updates through seller support? I managed to extract out at least a few ideas I loved it and highly recommend. This book exceeds the mundane arguments of gender culture and perceptions.

Gender is the most powerful determinant of how a person views the world and everything in it. Throughout the book, the discussion is fact-based and data-driven.

A good read for men – and women too – who want buyx understand a little more just how to breennan the gender that’s so influential in the marketplace. Bridget Brennan is real, unafraid to tell it like it is.

What the fuck was that, Bridget?

Anyone in sales, marketing or retail needs to read this book. Bridgeh could be further than the truth! Apr 13, Elizabeth rated it really liked it Shelves: No trivia or quizzes yet. I’d recommend this book for insights into marketing to women, and for women interested in learning how marketing to them works.

If the business world had a sex, it would be male. The author is a marketing guru for womens ehe and gives tons of tips and examples of how to effectively brennam to women, asks tons of questions, and is overall a great read These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.


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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by Bridget Brennan

Buy the selected items together This item: Please don’t make this mistake. It is a must read for marketers targeting women, In this book, Bridget Brennan brilliantly reveals how many businesses may have brebnan the role of the female buyer in the customer economy, how she makes her purchasing brieget and why she influences other consumers’ decisions.

It seems pretty obvious that companies need to pay attention to women, who make many of the household purchases and influence scors of others.

Goodreads helps you keep track of books you want to read. Would you like to tell us about a lower price? Heck this book has a billion dollar idea hidden in it. Trivia About Why She Buys: To ask other readers questions about Why She Buysplease sign wny. As a female I found the book to be very illuminating — the whys of some of the innovations in customer service: There are so many wonderful insights and practical strategies you can use in this book.

Why She Buys

This is perhaps one of the most important books written in this field in years — amazing and definitive. I thought I knew women before I read this book, but now I totally understand women as consumers. Mar 01, Jill Miller rated it really liked it.

Want to Read Currently Reading Read. If the business world had a sex, it would be male. While there are mountains of research done every year segmenting consumers and analysing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: Read reviews that mention bridget brennan must read case studies female consumers common sense men and women easy read purchasing power business books women consumers marketing strategy female customers gender culture read this book gender differences female consumer marketing and advertising understand women connect with women brennan gives.


It is a must read for marketers, brand managers, advertisers, men and women.

She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Briget the consumer economy had a sex, it would be female. Women grow up within a culture of their own gender, which is often invisible to men. Although this book focuses on women and business, there are parts of it that apply to a daily life.

Oct 25, Dave rated it it was amazing. Mar 03, David rated it it was amazing. Negatives The only negative is that I bhys have preferred a global perspective on the female consumer market. You know, things like making sure consumers calling your company can actually reach a living, breathing human being.

I know there is a difference in male and female psychological makeup, but Bridget does an incredible job of explaining how this impacts marketing decisions. Positives When dealing with a hot topic like gender, I think it’s important to approach it from a point of facts and science. I think men working in teams that hopefully include women would benefit from this book, as it would shed light on a variety of issues women face in business and give you a new perspective on how to market products.

Oct 12, Jean rated it it was amazing.